Nokia Case Study

Advancement in technology has facilitated the growth of mobile and telecommunication industry. The sector is dominated by leading world producers who depend on their operational management decision to remain afloat in the competitive industry; some of international companies in the industry include Samsung, Nokia, Sony-Ericson, Apples, and Google Android-powered phones.Advertising We will write a custom report sample on Nokia Case Study specifically for you for only $16.05 $11/page Learn More Nokia has been a leader in the industry in innovation, sales, and market share, however the increased competition has triggered for strategic decisions to be made by the company. Decisions are the driving force in any organization. The quality of decision that managers make give their organization direction and focus. The growth and competitiveness of an organization is influenced by the quality as well as acceptability of decisions made by managers at all levels (Z i-Lin, Kwanghui and Pho-Kam, 2006). This paper analysis the strategic direction taken by Nokia Phone Company, will also undertake a strength and weakness analysis of the company. Brief history of the company Nokia is an international phone company, with its headquarters in Finland; according to the company’s website, the company currently enjoys a market share of about 37% and aims at increasing the market share to over 40% by the end of 2011. It has a strong brand all over the world, the companies positioning statement is â€Å"technology connecting people†. The company’s headquarters are located in Keilaniemi, Espoo. Currently it has a total number of employees over 123,000 distributed in various countries. It has it presence as a selling point of full branch in over 120 countries. In the year 2009, the company was able to make a profit of â‚ ¬1.2 billion this was over 10% than what it had recorded the previous year. The idea of the company was started in 1 865 however; it became a telecommunication company in 1960’s (Nokia Official website, 2010). Nokia Vision, Mission, Purpose and value of its marketing materials Nokia is one international company that has a simple and straightforward mission statement as â€Å"Connecting People†. Its vision statement is â€Å"Our strategic intent is to build great mobile products† (Nokia Official website, 2010), this vision statement has more focus on the phone section of the company as the main business segment that the company has. The main purpose of the company is â€Å"Our job is to enable billions of people everywhere to get more of life’s opportunities through mobile† (Nokia Official website, 2010). To ensure that the company fulfils its vision, mission and purpose, it operates under marketing values and principles; they include innovation, products development, respect for the people and respect for research and development projects (Nokia Official website, 2010).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The current electronic market is fiancà © and competitive, there are number of players in the industry that calls for Nokia to keep changing its operating policies and strategies. It has to keep changing its approach to ensure that it remains competitive. The main competitors of the company include Samsung, Apple, and Sony-Ericson. To fight the competition, Nokia has engaged in a number of collaborations with other likeminded companies to ensure that it remains competitive. One of the recent strategic alliances that the company has made is strategic partnership with Microsoft   to offer the company with the right software to compete effectively. The drive to remain competitive and offer high returns to the company has made the management to develop new strategies that will see it succeed   (Reid, Plank and Richard, 2004). Review marketing performance Nokia has been a leader in the electronic industry however current innovations and venture of other international companies have hindered the companies continued leadership; the companies strength and innovativeness has made it world’s largest manufacturer of  mobile phones. In the first three quarter of 2010, the company enjoyed a market share of approximately 31% on average; however, the market share reduced to 30% in the last quarter of the year. The drop of the market share can be attributed to aggressive marketing and selling approaches adopted by its competitors mostly Apple Inc and Google Android-powered phones. The company is also diversifying rapidly in laptops, IPods and I phone to enable it share a large market in the electronic industry. The results of 2010, were lower to those recorded in 2009 of 35% in the fourth quarter; so far, the marketing approach that the company has adopted is doing well in the markets however, the trend is alarmin g and calling for something extra to be done if the company has to remain in the forefront of the market. Nokia has a positioning statement as â€Å"connecting people†, the statement is deeply rooted in the people who’s the company aims at serving through its products. The positioning statement with a single grasp describes what the company is up to and what it aims at offering. One of the major weaknesses that the companies marketing campaigns have had is that they have been only inclined to advertising and selling of phones; however, the company has more products that it can use to increase its market, revenue as well as sales.Advertising We will write a custom report sample on Nokia Case Study specifically for you for only $16.05 $11/page Learn More Another problem that can be seen with its structure is the presence of its research and development plants; the last quarter of 2010 say the company have research and development outlets in only 16 countries from its present countries of about 120. The representation of the research and development team is thus not a representative of the company’s total presence (John and Mowen, 2004). S.W.O.T Nokia strength is ventured in its strong brand name that is internationally recognized. There is a wide recognition of these products in all parts of the world. The strength of the company is undoubtedly be engineered by its internal managerial mechanisms. In order to have a competitive edge in selling its product and services, it will be advisable for the company to take advantage of its ability to compete favorably with equal players in the market. The company’s products are fitted with different features and yet they are sold at an affordable cost   (Sadler, 2003). One weakness that Nokia is having is having a slow rate of products development; in the near past, the company has been producing products after other companies have invented them. It has become a c ompany of copying technology instead of being a leader in developing the technologies (Ketels, 2006). With globalization, the company has the chance of targeting international markets, it can expand its market share in other countries and improve its products to attain customer loyalty and retain it as well. The major threat facing the company is competition from other companies in the industry who seem to be more aggressive and are having consumer-targeted products. This has made the company shed some markets to these competitors   (Peter, 2006). Scope marketing opportunities Opportunities are positives that a company can utilize for its benefits, one of the most outstanding opportunities that the company has is growth in globalization. Opportunities for the company are dependent on both the internal and external assessment criteria of the company’s profile of operation   (Kotler Armstrong, 2001). Some of the underlying opportunities for this company about the macro env ironment are the diversification of its activities. When operating in more than one country, the company should ensure it well understands the marketing approach that it should implement for its success. Different countries call for different marketing approach depending with the people living in the area. There are some green markets or some markets that have not been fully utilized that the company should think of diversifying to, some of these are in developing countries who may be in need of basic phones   Ã‚  (Hooley and Saunders, 1993). With changes in markets and economic situation, different people are having different tastes; the company should aim at establishing niche markets with the available markets. For instance, the growth of the youthful population can have a niche to have highly integrated phones that can perform different tasks; this should be in the areas that the company should be going. It should not shy off to take challenge from its competitors like Apple a nd Androids who are driving the market through innovations   (Michael 1997).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More When the above opportunities have been seen and well ventured, the company is likely to have a growing profit gain as sales are likely to grow; on the other hand, when the company develops new products with times and aim at fulfilling consumer needs, it will likely win consumer confidence that grows loyalty with the company’s products. The viability of a new venture is dependent on how well the opportunity has been seen, tapped, and structures to venture in it have been developed (Earl, 1996). Other products that Nokia should consider Although the market is saturated with customer-focused products, Nokia still can come up with other innovative products to grow its portfolio. An area that seems green and still not ventured in is solar charged laptops: many people today are using laptops in their day-to-day activities, however they are limited by the life of their batteries. Laptops are electronic gadget, which must depend with a reliable source of electricity to be recharged. The company should think of coming up with policies and develop the products. The innovation of solar-based laptops should target countries with high potential in laptop markets and they experience large spells of solar energy. They should be fitted with photoelectric cells that allow self-charging when exposed to solar energy. When such products are developed, the company is likely to remain competitive in the electronic gadgets industry. Caribbean and African countries have not been fully utilized, the company can still venture in the markets and dominate them; in most of these countries, the company should look into low income earners thus it should provide phones and other electronic gadgets that fit these markets. Diversification to solar laptops and venturing more aggressively in Caribbean and African countries is in line with the company’s mission, vision, purpose, objective as well as positioning statement. It will lead to an increased sales, increased profits , as we ll as customer base; the net result is dominance in the electronic industry. References Earl, P. ,1996. Management, Marketing and the Competitive Process. Williston: American International Distribution Corporation. Hooley J., Saunders, J. ,1993. Competitive Strategy: the Key to Marketing Strategy. New York: Prentice Hall. John, C. and Mowen, M., 2004. Consumer Behavior-A Framework. Beijing: Tsinghua University Press. Ketels, C.,2006. Michael Porter’s Competitiveness Framework: Recent Learnings and New Research Priorities. Journal of Industry, Competition and Trade. 6(2),pp. 115-136. Kotler, P. and Armstrong, G.,2001. Principles of marketing, 9th edn., Prentice Hall, London. Michael P. ,1997. Competitive Advantage: Creating and Sustaining Superior Performance. Beijing: Hua Xia Press. Nokia Official website., 2011. Nokia [online]. Peter, D.,2006. Marketing Management and Strategy. London: Post Telecom Press. Reid, A. Plank, R. and Richard, E. ,2004. Fundamentals of Business Ma rketing Research. New York: Best Business Books. Sadler, P., 2003. Strategic Management. Binghamton: New Down Press. Zi-Lin, L. , Kwanghui and Pho-Kam, W., 2006. Entry and Competitive Dynamics in the Mobile Telecommunications Market. Research Policy. 35(8), pp. 1147-1165. This report on Nokia Case Study was written and submitted by user Natasha Cochran to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Conjugate Prêter (to Loan) in French

How to Conjugate Prà ªter (to Loan) in French The French verb  prà ªter  means to loan. When you want to change it to loaned or will loan, a verb conjugation is required. The good news is that this is a regular verb, so conjugating it is relatively easy compared to others. A quick lesson will introduce you to the essential forms of  prà ªter  youll need. The Basic Conjugations of  Prà ªter Prà ªter is a regular -er verb, so it falls into the largest category of verbs found in the French language. If youve already committed words like rester (to remain) or utiliser (to use) to memory, you can apply the same rules to this verb. With any conjugation, start by finding the verb stem (or radical). For  prà ªter, this is  prà ªt-. To this, a variety of endings are added to match both the tense of the sentence as well as the subject pronoun. For example, in the indicative mood,  je prà ªte  means I am loaning and  nous prà ªtions  means we loaned. Present Future Imperfect je prte prterai prtais tu prtes prteras prtais il prte prtera prtait nous prtons prterons prtions vous prtez prterez prtiez ils prtent prteront prtaient The Present Participle of  Prà ªter The  present participle  is easy to form as well. An -ant  ending is added to the stem of  prà ªter  to create the word  prà ªtant. Prà ªter  in the Compound Past Tense For the past tense, you can use the imperfect or the  passà © composà ©. The latter is a compound and requires you to use the  past participle  prà ªtà ©. First, however, you must conjugate the auxiliary verb  avoir  into the present tense. Its actually quite easy. I loaned is  jai prà ªtà ©Ã‚  and we loaned is  nous avons prà ªtà ©. More Simple Conjugations of  Prà ªter The forms of  prà ªter  above should be your top priority, but there may be times when youll need to use the verb in more subjective terms. For instance,  the subjunctive  calls the act of loaning into question while  the conditional  implies that its dependent on something else. The passà © simple  and  the imperfect subjunctive  are used less frequently. Youll likely only encounter them in formal French writing as they are both literary tenses. Subjunctive Conditional Pass Simple Imperfect Subjunctive je prte prterais prtai prtasse tu prtes prterais prtas prtasses il prte prterait prta prtt nous prtions prterions prtmes prtassions vous prtiez prteriez prttes prtassiez ils prtent prteraient prtrent prtassent The French imperative  may not be as useful for a word like  prà ªter, but its good to know anyway. The important rule here is that you dont need the subject pronoun: use  prà ªte  rather than  tu prà ªte. Imperative (tu) prte (nous) prtons (vous) prtez

Global Warming Assignment Example | Topics and Well Written Essays - 2000 words

Global Warming - Assignment Example Carbon dioxide, though in very less quantity was also found to be very effective. This effect was later called Greenhouse Effect. It is a natural process that restricts the emitted energy from earth’s surface to go back into space. The solar energy is allowed to come in the atmosphere, but the re-emitted infrared energy from the earth’s surface is absorbed by the atmosphere instead. This process causes an increase in the atmospheric temperature and therefore, a cause for global warming. The gases that absorb the emitted energy are called the greenhouse gases. Human Involvement The emission of greenhouse gases into the atmosphere means reinforcement of the Greenhouse Effect. Following are the major greenhouse gases produced one way or the other by human involvement; Carbon Dioxide Carbon dioxide being the biggest contributor to Greenhouse Effect is produced by fossil fuel burning, biomass burning and a byproduct in industrial process; in particular cement production. It has a lifetime of 5 to 200 years and contributes 60 percent to global warming (Archer et al., 2009, p. 121). The industrial age has changed the natural cycle of our planet. Carbon dioxide levels are the highest recorded in 650,000 years (Gore, 2006, p. 67). This data for the last 650,000 years was taken by analyzing ice deposits in the Antarctic. Al Gore famously argued in â€Å"The Inconvenient Truth† that this data shows a striking relation between carbon dioxide level and global temperature. It shows a steep rise in atmospheric carbon dioxide since the industrial revolution. Fossil fuels are still the primary source of energy and carbon dioxide is a byproduct. At a global scale, our actions have contributed towards increasing level of atmospheric carbon dioxide. Methane Methane is... After going through the major contributing factors involved in global warming, the most compelling evidence point towards relation of atmospheric carbon dioxide and global temperature. The industrial revolution and development over the years was based on fossil fuel as the primary source of energy. It is used in almost all of our development processes and forms the backbone of modern development. We thought that our contributions can never affect our planet at such a large scale. Our contributions have certainly led to the highest level of carbon dioxide in 650,000 years. This reading is a proof that this deviation from normal cycles must be caused by an outside factor; the humans. The critics have taken an approach to explain this change in global temperature as part of natural cycles related to sun cycles and orbital variations. These are, however, not adequate in magnitude to disturb global temperature at an alarming rate. Our dependence on fossil fuel has caused fear in policy ma kers to find a suitable replacement in form of alternative energy or clean energy. Our economic system depends on fossil fuel as well and the infrastructure of our societies is based on it.

Google glass Essay Example | Topics and Well Written Essays - 750 words

Google glass - Essay Example In addition, new applications and updates to the operating system that were not available during the time of the launch make today’s Google Glass explorer edition a tempting thing to acquire and buy (Furlan, 2013). Google glass was made up by a facility within Google that is dedicated towards the direction of advancing the technology that cycle within the organization like the driverless cars. The facility that developed the technology is known as Google X. Google glass has been designed to be slimmer and smaller compared to the displays that have been circulated to the market by the company previously (Campesato, 2014). The prototype of the glass looked very similar to the standard eyeglasses with its lens being replaced by a heads-up display. In 2011, the company came up with a prototype of the Google glass that weighed around 3,600grams that was made to be lighter than the average sunglasses later in 2013. The explorer edition of the glass was produced and made available to the company’s I/O developers in the US for a price of 1,500 dollars (Furlan, 2013). There developed a partnership between Google and some Italian eyewear companies so that they could be provided with additional designs of glass frames. The Nepal Government in 2014 adopted Google glass in a move to bring solutions to the problem of poaching in the countrys national parks and reserves. The glass has also been used by the Gurkha military in tracking animals and birds in the forest that geared the latest development in the military venture (Campesato, 2014). Google glass is made up of flexible titanium headband that tends to remain durable as it stretches from one ear to the ear. The flexible band is combined with a covering that is made of plastic that covers the Glass’ major gears and it gives it a general clean outlook. Google glass is made up of a cube-shaped glass prism that is located just above the

Dream Deferred by Langston Hughes Essay Example for Free

Dream Deferred by Langston Hughes Essay An analysis of Langston Hughes’s poem Dream Deferred will reveal a significant commentary on the driving force in America today. It is undeniable that every one of us has dreams or goals that we want to pursue and achieve. Although all of us have their own little dream, this poem reiterates that in some cultures, it will be (and is) harder to achieve their goals. In this particular poem, Langston Hughes expressed his dreams and how they become during a hard time. The fact that he is a black man during the height of the African-American oppression, his ambitions and dreams was really hard to achieve—thus, he became frustrated. He expressed on how and what he really feels about a dream that he has had. Because he was succumbed under a great deal of frustration, he was unable to accomplish that dream. Each line in the poem symbolizes a typical moment in the author’s life. Furthermore, he was also very bitter about the conditions of his group because of their skin color. Hughes used many a great deal of simile in achieving his points. But perhaps the most powerful line in his poem is the â€Å"Or does it explode? †(Hughes) It is an influential conclusion of what could happen to a dream if they are neglected or is not pursued. In conclusion, this is a collective poem that articulates what could happen to dreams that left un-pursued even in times of struggles and oppression. This poem reflects the difficulties not just of African-American but moreover, it is also applicable to people (especially certain ethic groups that are discriminated) who experiences the same situation. This poem will never be obsolete. Works Cited: Hughes, Langston. Dream Deferred. March 2, 2008.

Halloween And Christianity :: essays research papers

Halloween and Christianity It is often said that Halloween is not the "harmless" holiday it is thought to be, instead it is believed to be a pagan ritual which dates back to the ancient Celtic Druids. According to the article "Should Our Kids Celebrate Halloween?" in Catholic Digest Halloween's origin is very much Christian and American. Although the ancient Celts celebrated a minor festival on the 31st of October, it fell on that day because the Feast of All Saints or "All Hallows" falls on November 1st. During the 840s Pope Gregory IV gad All Saints Day to be celebrated everywhere. The day before the feast became known as "All Hallows Even" or "Hallowe'en". At the time, that day did not have any real significance. In the year of 998, the abbot of the monastery of Cluny in southern France, St. Odilo added a celebration on November 2nd called All Souls Day. The new celebration was a feast whose purpose was to recognize those in heaven and in purgatory. The tradition of dressing up in costumes on Halloween is derived from the Feast of All Souls Day in France. During the 14th and 15th centuries when Europe was hit by outbreaks of the bubonic plague, about half of its population was wiped out. Since life spans were greatly shortened because of the plague, Catholics began to focus on the after life. The number of Masses help largely increased and people of all social classes gathered to dress in different garments and lead lost spirits to the tomb in a daisy chain which became known as the "Dance of Death". Dressing up did not become part of Halloween until the creation of the British colonies in North America. During that period of time, Catholics had no legal rights in England. At times English Catholics attempted to resist. One such occasion was a plot to destroy King James I and his Parliament with gunpowder. The plan was ill-conceived and easily foiled when the guard of the powder, Guy Fawkes, was found and hung on November 5, 1605. The date became widely celebrated in England. Bands of revelers began to wear masks on that date

Proficiency Level in English Communication Skills Essay

â€Å"English is without a doubt the actual universal language†. While English is not an official language in most countries, it is the language most often taught as a second language. English is most widely used in communicating around the world. The information that we* the researchers gathered about communication and English made them realized that the two terminologies must be always together. Good communication creates a good ambience and relationship between everyone in every organization most especially if it is inside a business while English is now required in every company. Language is now considered a skill, in fact, big companies, both here and abroad, are now looking for good English communication skills among potential employees, sadly, these companies are disappointed. Sad to say that even the students nowadays are not practicing effective communication; some really don’t want to practice it and some are practicing it in the most improper way in the form of the so-called â€Å"taglish†, a combination of Filipino and English words in one sentence. We* The researchers became interested with the English communication proficiency of the secondary students nowadays; those who can afford to enroll in college will be privileged to learn and be trained more with their communication skills, but what about those students who cannot afford to be upgraded in tertiary level? Of course they’ll apply for a job to make a living, but the problem is, even the few available jobs for high school graduates require good communication skills, and unfortunately, we*as the researchers have noticed, most high school students are not prepared for this kind of challenge. Some of the students are good in written communication but not that good when it comes to oral because some are shy to let others hear their English, or afraid to execute a wrong grammars or bad sentence on how or the way they talk.